PROPOSAL BROCURE PUBLISHING

Name : Putri Salma Oktaviani
NIM : 2270402056
Class : 2A Publishing

BAB I

INTRODUCTION

1.1  Background

Prosperous Publishing is a company engaged in the field of printing and design. This company is known by many people. Prosperous Publishing was founded on the basis of the needs of the founder of the company, namely Dohyun as CEO, together with Jaehyun as Director founded the printing industry which then collaborated with a design company which is now better known as Prosperous Publishing. The company was founded on January 28 2019. Prosperous Publishing is located on Jl. srengseng Sawah, kec. Jakarta, No. 61.

1.2  Problem

  In general, the form of design and printing is common, there are no special characteristics that reflect a company engaged in printing and design services. Because of that, we got the idea of ​​Prosperous Publishing to create a field of printing and design that will be formed with special characteristics from Prosperous Publishing itself which aims to make it easier for clients to recognize our company.

    Prosperous Publishing Company is different from printing companies in general. We hope that this field of printing and design will have quality value and more selling value for the products offered.

 

1.3  Objective

      Vision :

      Making Prosperous Publishing a quality and best service company in Indonesia.

      Mission :

      1. Always committed to creating new things for the world of literacy through digital and non-  digital media

2. Being able to be an example of kindness to build a generation that is competitive nationally and internationally

3. Creating professional human resources, highly dedicated and full of creativity

1.4  Benefit

As a medium of information and communication. Works in making designs can be used as media of information and communication. become a platform for authors to publish their books.

 

 

BAB II

THEORETICAL FOUNDACTION

 

2.1 Scope

 

Prosperous Publishing Crew project planning scope

1. Cover design and illustrations.

2. Layout

3. manuscript correction

5. Print process.

6. distribution

 

2.2  Equipment Used

Includes devices used during the printing and design process, namely as follows:

 

1.  Hardware

·        Laptop (Intel Dual Core, 250 Gb HDD, 1.5 GB RAM).

·        Konica Minolta Digital Proofing.

·        SmartEVDO modems.

·        Equipment for making mockups (Art Paper 260gsm, ruler, cutter, pencil).

·        Polar Mohr Etromat 72 cutting machine.

·        Oliver 52 printing press (1 color) and printing press heidelberg GTO52 (1 color) for flyers for Brochure making.

·        Degel type plong machine

 

2. Software

·                    CorelDraw X5.

·                    Adobe Photoshop CS5.

·                    Adobe Ilustrator CS4

 

 

2.3 Business Model Canvas

 

1.     Value Propositions

·        Price

·        Quality

·        Time

·        Process

·        Result

2.     Costumer Segments

·        Students at Polimedia Jakarta

·         All levels of society and no special qualifications

3.     Revenue Streams

Our main revenue is from customers using our services

4.     Cost Structure

·        Production

-         Printing cost

-         Time cost

·        Distribution

-         High tax cost

·        Marketing

-         Promote to various customers

5.     Key Partnes

Polimedia Publishing

6.     Key Resources

·        Affordable Prices

·        Good Quality

·        Beneficial for Consumens

7.     Key Activities

·        Finding or creating a book manuscript to be publish

·        Processing the manuscript until it is worthy of publication

8.     Costumer Relationship

To maintain a good relationship with our customers, we use our social media to advertise.

9.     Channels

To get people interested in our services, we always do a lot of interaction with consumers by updating a lot of publishing content.

10. Main Resource

As a publisher, we distribute quality products and must also be in accordance with the consumers through the information distributed through the platform.

 

2.4 SWOT

·        Strengths :

Prosperous Publishing has a team that is very creative, professional, and is also looking for inspirational writers.

·         Weaknesses:

Prosperous publishing is still pioneering to be known more by the wider community, therefore we have created a team that can work well together to be able to carry out and realize the vision and mission

·         Opportunities :

This industry is starting to be recognized by many people, many are already interested in publishing both digitally and non-digitally. It's an opportunity for us to be able to offer and invite you to develop community ideas/writing.

·         Threats :

As time goes by the world of publishing may have enthusiasts who will subside over time. Therefore, in this digital era, we will also develop new ideas about digital publishing.

 

2.5 List Of Service

A prosperous publishing company, publishes books that are related and based on market dependence. With a hybrid system, we use digital and conventional media as book output.

 

2.6 Working Time

1.     Prewiting : 1 month

2.     Drafting : 2 month

3.     Revising : 3 month

4.     Editing : 4 month

5.     Layouting : 5 month

6.     Exposing : 6 month

7.     Delivering : 7 month

 

BAB III

CLOSING

 

Prosperous Publishing  is a company engaged in this field, namely publishing books by Polimedia student authors by making good use of the use of social media in introducing these books.